About
I’m Salman, based in London.
I come from a business background, not a traditional tech one.
I studied management, worked in e-commerce and commercial roles, and spent plenty of time seeing how much work gets done the hard way simply because nobody has stopped to fix it.
Why
I’m interested in the boring stuff.
- The spreadsheet that gets updated manually.
- The same email that gets sent every week.
- The data that gets copied from one system to another.
- The little jobs that only take ten minutes, but somehow happen fifty times a month.
A lot of that work can be automated.
That’s what I’m learning to do: use AI, code and automation to take repetitive work off people’s plates and build tools that are actually useful.
What I believe
I love agentic AI and what it can do with genuinely complex, ambiguous problems.
But there’s an unpopular opinion I keep coming back to: a lot of business problems don’t need an agent. They need a script, a few rules and a job that runs reliably.
How I got here
I started on the business side, so I naturally think about problems before technology.
The more I worked with businesses, the more I noticed how often people were solving the same problems manually. I didn’t just want to point them out. I wanted to be able to build the solution myself.
I think that background gives me something useful when building: empathy for the person actually using the thing. I understand the frustration of bad processes because I’ve been on the other side of them.
So I started automating processes, experimenting with AI tools and building things.
Off the clock
Padel most weeks, five-a-side when someone’s short, and a restaurant list that grows faster than I get through it.
- Padel
- Football
- Travel
- Food
- Cooking
- Gaming
- Consumer tech
